Law 23 of Human Belief Systems

This is a simple law of nature, but one which is very handy:

A human will find it easy to believe what the human would like to believe.

That's it.

In others, when presenting an idea, if you want it accepted, then express it in a way that they would like it to be true. "Now this snake oil may not make you look like Robert Redford, but it will help to bring out the handsome devil you really are inside."

In yourself, always be chary of thinking you've got it right, just because you'd like it to be that way. And if you'd really, really like it to be that way, check your facts twice!

Knowing this important secret of the universe, go forth and prosper.

Law 23 of Marketing Differentiation

This is a simple law of nature, but one which is very handy:

You don't have to be better, but you must be observably different.

That's it.

If you're not somehow different, then you're just another one. No winner is ever just another one. It's best to be the first one. But if not, then find a way to narrow the field so that you're the first one in the subdivision.

For example, be the first vacuum-cleaner manufacturer. If you can't be the first vacuum-cleaner manufacturer, then be the first vacuum-cleaner manufacturer with modern designer colors.

Knowing this important secret of the universe, go forth and prosper.

Law 23 regarding the Senior Solution to the Problem of Work

For most of us, the thing we'll do most in our adult lifetime is to work. It's part of the deal about being alive: it is incumbent upon you to obtain what you need.

A few get lucky: Born rich, inheritance, trust funds. Some are smart early: Wise choice of occupation, diligently applied, with talent, and retire early [*1]. Some become thieves: Living off mommy, divorce settlements, sponging off friends, scam artists.

For most of us, work is the lifelong price for existance. That being the case, there is a wise way to handle it ...

[Read more ... ]