How to Write a Sales Script

San Francisco, Many Years Ago: Back in those days, I ran an answering service and later a voicemail company from an office on beautiful, scenic Geary Boulevard.

Fueled by a talk I heard at a trade convention, I began to experiment with 'scripted' sales presentations on the telephone. The lady giving the talk had claimed that a scripted sales presentation got more sales than just 'winging' it.

But first you got to write down the script!

How to do that?

Well ...

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