Bloggistry, noun, the artistry of blogging. From O.E. Blaugt, to fall into a well, yelling loudly, from Arch. Lat. Bloggum, to chew with one's mouth open, in a loud and disgusting manner, showing one's table-mates more than they wanted to see of the mastication process.

Earliest known quotation: "To bleaugh, to plough whyle burping, 'tis blaggy, blaggy dew. Bloggum, bloggum, all thee day long, 'tis not so naice of yew." -- from the Three Canticles of Clackmeyer mss., circa 1502.